your extraordinary starts here
150+ clients
trained
1000+ sessions
coached
50+ athletes trained
to elite/pro level
featured in The telegraph, NY times, the athletic and more
The method behind the movement
Jim Burnside helps people build strength from the inside out. A former semi-professional athlete, he now works with elite athletes at international level, blending high-performance training with practical wellbeing tools. He cuts through the noise to build sustainable habits that actually stick - no hype, just clarity, consistency, and real results.
The method ❊
Build the body
Be fast enough to create, strong enough to compete, and durable enough to stay in the fight.
01Balance the mind
Protect your mind the same way you protect your body.
02Recover and regulate
Calm your system so your body can rebuild and perform.
03Training,
tailored to you
personal training
Each option offers a different pace - but both are built to meet you where you are, and move you forward with intention.
online courses
Stories of
transformation
“The results I saw as soon as I started training with Jim were mental. He changed the way I was training and tailored it to my profession. As well as being a great trainer, he’s an even better person with a massive heart.”
Listen to the assist podcast, hosted by Craig Mackail-Smith and Jim Burnside. The podcast dives deep into the realities of mental health, addiction, identity, and personal battles - pulling no punches and keeping it brutally honest.
It’s time to break the silence and redefine the conversation around men’s mental health in the sporting world. Assist is here to guide men - athletes, coaches, and everyday warriors - through the ups and downs of life, offering raw, unfiltered stories of resilience, struggle, and growth.
PERSONALISED
for your journey
Get in touch to chat through your goals and get a feel for how I coach. If you're looking for something more tailored than my current plans, I’d love to hear what you have in mind.